This Cookie Policy explains how Adsency ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our platform, websites, or interact with our advertising services. By continuing to use our services, you consent to the use of cookies as described in this policy.

You can manage or withdraw your cookie consent at any time through our Cookie Preference Center or your browser settings. Withdrawing consent will not affect the lawfulness of any processing carried out before the withdrawal.

What are cookies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website or interact with digital advertising content. They allow websites and platforms to remember your preferences, understand how you use the service, and serve you more relevant content and advertising.

Adsency also uses related technologies such as web beacons, pixel tags, local storage, and SDKs that function similarly to cookies. This policy covers all of these technologies collectively.

Types of cookies we use

Strictly necessary cookies — These cookies are essential for our platform to function. They enable core features such as user authentication, session management, fraud prevention, and security. You cannot opt out of these cookies as they are required for the service to operate.

Performance & analytics cookies — We use these to understand how visitors interact with our platform, measure campaign performance, and identify technical issues. Data collected is aggregated and anonymous. Tools we use include proprietary Adsency Analytics and select third-party providers.

Functional cookies — These remember choices you make (such as language preference, dashboard layout, and notification settings) to provide a more personalized experience on the Adsency platform.

Advertising & targeting cookies — As an advertising agency, Adsency and our advertising partners use these cookies to build audience profiles, deliver relevant ads, measure ad effectiveness, limit ad frequency, and prevent the display of ads you have already seen. These may track you across websites and devices.

Social media cookies — When our clients' campaigns include social media integrations, certain cookies may be set by social media platforms (such as Meta, LinkedIn, or X/Twitter) to enable sharing and to track conversions from social advertising.

Third-party cookies

We work with a range of advertising technology partners, demand-side platforms (DSPs), supply-side platforms (SSPs), and measurement providers. These third parties may set cookies on your device through our clients' campaigns. We require all partners to comply with applicable privacy laws and our Vendor Data Policy.

• Google Ads & Google Analytics

• Meta Pixel (Facebook & Instagram)

• LinkedIn Insight Tag

• DoubleVerify & IAS (brand safety)

• LiveRamp (audience data)

• Hotjar (platform analytics)

We are not responsible for the content of third-party cookie policies. We encourage you to review the privacy notices of these providers directly.

How to control cookies

You have several options for managing cookies. Please note that disabling certain cookies may affect the functionality of our services.

• Adsency Preference Center — Log in and navigate to Settings › Privacy to update your cookie preferences at any time.

• Browser settings — Most browsers allow you to refuse, delete, or be notified about cookies. Refer to your browser's help documentation for instructions.

• Opt-out tools — Visit the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA) opt-out pages to manage interest-based advertising preferences.

• Mobile device settings — On iOS, use "Limit Ad Tracking" and on Android, use "Opt out of Ads Personalization."

Cookie retention periods

Session cookies expire when you close your browser. Persistent cookies are retained for varying periods: functional cookies for up to 12 months, analytics cookies for up to 24 months, and advertising cookies for up to 13 months, in line with industry standards and applicable law. We review and purge cookie data regularly.

Changes to this policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will notify you of significant changes by posting a notice on our platform or by email. We encourage you to review this policy periodically.

Questions about cookies?
Contact our Privacy Team at privacy@adsency.com
Adsency Ltd. · 45 Digital Commerce Square · London, EC2A 4PN · United Kingdom